ITB China 2025: Where the Global Travel Industry Meets Chinese Innovation
Set to take place in Shanghai, ITB China 2025 is a three-day, B2B-only travel trade show dedicated to fostering commercial success in China’s thriving travel industry. As China reclaims its place as one of the world’s largest source markets for international travel, ITB China serves as the ultimate gateway between international suppliers and top-tier Chinese buyers. Whether you’re a tour operator, DMC, hotel group, airline, or technology provider, ITB China provides the perfect environment to generate new leads, strengthen existing partnerships, and stay ahead of travel trends in one of the most dynamic markets on the planet.
Why ITB China Matters
ITB China is not just another expo. It’s a strategically curated event that brings together the most relevant players in the travel industry with laser-focused efficiency.
1. Meet China’s Leading Travel Buyers
Exhibitors have access to the ITB China Buyers Circle, which includes hundreds of top decision-makers from across China’s travel trade—including leisure, corporate, MICE, and themed travel segments. Exhibitors can participate in pre-scheduled 1-to-1 meetings that are tailored to their business objectives.
2. Hosted Buyer Programme
For qualified buyers, the Hosted Buyers Programme covers attendance costs, including travel and accommodation, in exchange for participation in scheduled business meetings. This ensures that only serious, high-level professionals are in the room.
3. Conference and Industry Insights
ITB China’s conference sessions provide in-depth insights into trends shaping Chinese and global tourism. Topics range from travel tech and AI to customised itineraries, sustainable tourism, and MICE travel.
4. Networking Events that Matter
From the Beijing Night and Cruise Night to casual lunch networking sessions, the event is packed with opportunities to build strong business relationships.
Plan Your Trip to ITB China 2025 with YouGuide
Attending an international trade event in China can be a complex experience if you’re unprepared. That’s why YouGuide offers a full suite of travel tools to make the journey smooth and productive.
1. China Travel Guide by YouGuide
From visa requirements and cultural tips to recommended hotels, dining options, and metro guidance in Shanghai, the China Travel Guide ensures you can focus on the event, not logistics.
2. Language Guide for English in Chinese
While many event participants will speak English, daily interactions in Shanghai—such as transport, food, and basic services—may still present challenges. Use YouGuide’s language guide to communicate clearly and respectfully.
Avoid long queues at airport SIM counters and the hassle of switching physical cards. Activate a China-specific eSIM instantly for reliable 4G/5G data during your entire stay. It’s ideal for booking taxis, accessing maps, managing email, and connecting with colleagues.
Who Should Attend?
For Exhibitors:
Tour Operators & DMCs
Airlines & Airports
Hotel Chains & Resorts
Travel Technology Providers
Cruise Lines
Destination Marketing Organisations (DMOs)
For Buyers:
Outbound Travel Agencies
Corporate Travel Planners
MICE Organisers
Tailored Experience Specialists
Online Travel Agencies (OTAs)
Event Highlights
Location: Shanghai, China
Format: B2B Trade Show
Focus: Chinese outbound travel market
Key Features: Pre-scheduled meetings, curated buyer lists, industry-leading panels
Make the Most of ITB China 2025
To maximise ROI from the event:
Book Early: Participation and Hosted Buyer slots are limited
Come Prepared: Research attendees, bring a solid pitch, and have digital product collateral ready
Use Digital Tools: Download YouGuide’s travel tools and activate your eSIM before you arrive
Conclusion
ITB China 2025 is more than just a trade fair—it’s a gateway into the fast-evolving Chinese travel market, a hub of innovation and connection, and an opportunity to redefine your place in the global tourism landscape. With tools like the YouGuide China Travel Guide, Language Guides, and China eSIMs, you’ll be ready to navigate it all—like a pro.
